When Mark Zuckerberg speaks, it’s good to hear him because the visionary creator of Facebook doesn’t give a stitch in the dark, especially when it comes to technologies that could somehow rival, even if only by glancing, his product. As for Apple Pay, Zuck has not fallen short of praise, calling the service “a clear innovation that smoothes out the rough edges of transactions” .
Although this compliment is not really the most important thing the Facebook CEO said in reference to Apple’s payment system: Zuckerberg has confirmed that they will not compete with the payment platforms , but has recalled that the core of their business is selling advertising, and from there they do not plan to move, at least for the moment. The Californian has clarified that his intention is to contact different payment platforms to facilitate the transaction experience.
Zuckerberg did not want to go into details about a possible negotiation with Apple for the incorporation of the payment platform into Facebook, but he did leave the door open, explaining that they are receptive to reaching agreements with any provider that facilitates payment. And he has good reason for this: the easier the transaction, the more traffic will be generated, and as a consequence, the greater the advertising revenue.
As for Apple Pay, an agreement with Facebook could be a great boost to its expansion strategy , given the slow adoption of the service. Of course, not a word about when this agreement might be reached…