This year, Apple’s contract with Google comes to an end. That contract states that the search engine of the Mountain View giant must be the one that Safari includes by default. Now it seems that Yahoo! is tempting Apple, looking to make their search engine the one that includes Cupertino’s company’s browser by default .
Google recently lost the support of Firefox, so it would be a hard blow for the company to lose the support of Safari as well.
Marissa Mayer, the current CEO of Yahoo! commented during the presentation of her company’s financial results on the great interest in becoming the default search engine . She considers that Apple devices are the most widespread in the world to access the Internet, so establishing Yahoo! as the default search engine for Safari would be a huge benefit for her company.
Of course the one who has the last word on this whole thing is Apple. We assume that the company will be negotiating with the other two to reach some kind of agreement that favours both parties, although it is still early to say.
As we say, we don’t know what will happen in the end, although if Apple rewards quality we assume that it will renew its contract with Google since, let’s face it, the company’s search engine gives a thousand turns to Yahoo!’s search engine that uses Bing’s data. The results are renewed much faster in Google, the quality of the results is higher and, in general, it is much easier to locate the content we are looking for in Google than in Yahoo!
Do you think Apple will decide to change its search provider in Safari?