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Will 2014 be the year when Apple throws down the gauntlet to the competition?

It is the middle of the year and it seems that with the WWDC14 Apple has ended its annual vacation . We have been used to their “disappearances in combat” for a couple of years now. But the fact that we have no news does not mean that their innovation has also gone on holiday. Quite the contrary. Apple’s hands have not been idle.

The WWDC14 has marked a before and after in OS X and iOS software. It has provided a host of new tools and “toys” for developers. It has also meant the almost complete elimination of one of the drawbacks of Apple’s mobile operating system: lack of openness. The closed system of iOS has been criticized many times and used as a way to differentiate, especially between Google and Android manufacturers.

Will 2014 be the year when Apple throws down the gauntlet to the competition?
Will 2014 be the year when Apple throws down the gauntlet to the competition?

These limitations have not prevented millions of people from choosing to buy an iPhone or an iPad. This shows that a large part of the market does not consider the openness of its operating system a priority when it comes to buying. Those customers who do base their decision on personalization and freedom (understood as a variety of options) saw the Google operating system as the solution to their needs.

iOS 8 will bring a multitude of much needed functions

But all this is changing with iOS 8, a major update that will allow developers to exchange files between apps with Extensibility to avoid duplication, the creation of Widgets in the notification center, being able to manually modify photo capture and create alternative keyboards to the standard one, among other new features. Features that will appeal to advanced users while enhancing the experience and possibilities of those who are simply looking for a good, uncomplicated device.

iOS 8 will put an end to one of the great strengths of the competition. But that’s not all.

We’ve been hearing the same rumor for several years now: a larger-screen iPhone. The iPhone 5 came halfway to fulfilling that promise, but it was lagging behind what other manufacturers had already been doing for years . Screens like those of the 5.1-inch Samsung Galaxy S5 or the 6-inch Nokia Lumia 1520 make the Apple flagship smartphone miniscule. However, once again millions of people are comfortable in the “small” dimensions of the iPhone.

All this could change with the renewal of iPhone 6. Different screen sizes ranging from 4.7 to 5.5 inches. The famous slide shown in the trial against Samsung revealed a reality that makes some Apple executives uncomfortable . The biggest growth in the smartphone market was concentrated in two segments:

  • Devices over 4 inches and over $300 in price.
  • Terminals under $300 in price.

Obviously, Apple would go after the first segment because of its aversion to price competition. Personally I would like to see a bigger phone while keeping a 4-inch iPhone. I think there are millions of people who would prefer to keep the current dimensions.

Hayabusa Kanpeki Elite Sparring Gloves Brown Leather de Guy y Nokia Lumia 1520 de K?rlis Dambr?ns.

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In any case, rumors about a new size seem to gain strength over time. If confirmed, Apple would be removing the last major stumbling block that would attract users who demand larger screens. If this were to happen, the competitive advantage that has always been held by LG, Samsung, Nokia and dozens of other manufacturers would disappear completely.

Putting this in perspective, both of these improvements would be a major blow to Apple’s competition. Customization and size have always been their workhorses to deliver what the Californians have never done. The differences between the two platforms would be reduced to one question: Which operating system do you like best? Let everyone choose the one they like best.

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