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“We’re making big investments, money is not an issue,” Eddy Cue talks about Apple’s video strategy

Alex Heath

It brings together important people from the worlds of film, television, media and music. Eddy Cue , Apple’s Senior Vice President of Internet Software and Services, also participated in this year’s edition of . And one of the main topics he has talked about is that future video service from Apple and the strategy they have with it.

“We’re making big investments, money is not an issue,” Eddy Cue talks about Apple’s video strategy“We’re making big investments, money is not an issue,” Eddy Cue talks about Apple’s video strategy

According to Alex Heath, a journalist from Cheddar, Eddy Cue made a series of statements during the SXSW. After talking about the company’s latest acquisition, Texture, he focused on the strategy with the video platform . When asked about a possible purchase of an established service, Cue commented that Apple’s strategy has never been to buy large companies such as Netflix or Disney.

On the other hand, as expected, Apple will focus more on quality than on quantity . Despite already having more than a dozen series and software rights, they are far from the quantity of acquisitions of other services such as Netflix. Eddy Cue made some comparisons with Pixar, a company that has few productions behind it, but always of sublime quality.

When asked about the billions Netflix is spending on original content, Eddy Cue said that money is not an issue for them . Obviously, being the company with the most cash in the world, they literally don’t know what to spend it on:

In addition to Apple’s video strategy, Eddy Cue has talked about other issues that concern him as head of Internet Software and Services. For example, Apple Music already has 38 million paying subscribers . More and more users, but still they and Spotify and other platforms have to grow more to make it a profitable business for record labels, artists and companies.

Apple Music now has 38 million paid users

Regarding augmented reality, Eddy Cue comments that it is important that both software and hardware go hand in hand in the creation of augmented reality technologies. He hasn’t said it directly, but everything seems to indicate that we will have a dedicated device soon. “We are very, very optimistic, and we think it’s going to be huge,” says Cue about augmented reality. And he gives clues about those possible augmented reality glasses, they’ll have to be better than an iPhone can do.

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At Apple