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Wall Street Journal and Penguin Books showcase their iPad bets

MacNN, Appleinsider

Wired and New York Times have already made clear their intentions, and recently we’ve heard from two more companies that they’ll be making the jump and showing their digital and interactive versions of their publications.

Wall Street Journal and Penguin Books showcase their iPad bets
Wall Street Journal and Penguin Books showcase their iPad bets

The first is Penguin Books, which presented in the video you can see on these lines a series of children’s, educational and travel books that make the most of the iPad’s multi-touch screen so that users can interact freely with the format. For John Makinson, the company’s CEO, the iPad represents “the first real opportunity to create a paid distribution model that is attractive to consumers.

On the other hand, Rupert Murdoch, the American communications magnate, has confirmed that a special effort is being made to be able to present a special version of the Wall Street Journal on the iPad . Murdoch has stated, however, that the security measures required in Cupertino are enormous. Apple only offered them a test model before the launch and it is sealed under strong security measures that Apple checks every night to discover possible leaks of information.

There are only a few days left for a application and publication boom to appear on the iPad, and this secrecy on Apple’s part may hide some surprises in the upcoming updates and releases. We’ll see what they’re about as we get closer to the end of the month.

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