Our devices would not be the same without the applications that populate them. As you know, they all have a common space, the App Store, where more than 650,000 are stacked on its shelves and which make a total of about 30 billion downloads. For anyone it could be dizzying figures, but at Adeven they warn: two thirds of the apps could have never existed and no one would have noticed.
I think it’s no exaggeration to say that the App Store is the ultimate app store today , having become the most successful software sales model ever and forming a bridge that allows anyone to develop apps and make them available to the general public – an unprecedented success, of which Apple is truly proud. The App Store section of the company’s website announces the existence of more than 500,000 applications, although current data brings this figure to more than 650,000 and the number of downloads to around 30 billion . Scary numbers.
However, not all that glitters is gold. There are companies specialized in marketing that, within their extensive activity, study and monitor the market for mobile applications. Among them is Adeven, which has come to the fore these days thanks to its Apptrace tool , launched this Tuesday and which collects iOS data from the 155 countries where the App Store is present. Among the huge amount of statistics that can be extracted from it, one of them is at least surprising: nearly 400,000 iOS applications have never been downloaded , which is almost two thirds of the catalogue. These are also frightening figures, but not because they are excellent, but because they are terrible.
Believe me that developing software is hard, complicated and very expensive work. Achieving fame in such a crowded world is very complicated, but getting absolutely no one to notice your application is no less so. There are many techniques to advertise, most of them free, which leads me to think that either the results offered by Adeven are strange or there are many developers that, in spite of themselves, leave a lot to be desired . When you develop, you have to be very clear that your products do not magically appear on other people’s iPhones and iPads, you have to get them across.
Christian Henschel, CEO of the company responsible for the study, tells us his impressions:
There are many questions that come to mind: Do you think these figures are possible? Do you think that Apple would keep 61% of its store without it being profitable? Do you think that Cupertino should look for new ways to promote applications more effectively?
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