On September 7, Apple will begin a cleanup day at the App Store. According to the company’s developer page, as of next Tuesday they will start removing old applications, which have not received compatibility updates, that do not meet the current review guidelines, or that no longer work . The idea is to clean up the app store by removing the older ones or those that were abandoned by the developers a long time ago.
“Quality is extremely important to us. We know that many of you work hard to build innovative apps and update them on the App Store with new content and features. However, there are also applications that no longer work and others that haven’t received compatibility updates for a long time. We are conducting an ongoing evaluation process of these apps to notify developers, and remove those that have been abandoned from the App Store “ , the company stated in an email to developers.
The company indicated that apps in all categories will begin a review process during September. Developers who have apps with any of the above issues will be notified and will have a 30-day period to make the appropriate changes and avoid being removed from the App Store .
In addition to giving this warning to developers, Cupertino’s firm indicated that he also plans to limit the number of characters that can be used in an application name . The aim is to take action against the actions of some developers, who use names that are too long to position themselves in the search results.
Therefore, from September 7th, new applications and app updates that are sent to iTunes Connect will have to have a name of maximum 50 characters .
“In the hope of influencing search results, some developers have used extremely long application names, which include descriptions and terms that are not directly related to their application. These long names are not fully displayed in the App Store and do not provide value to the user “ , Apple said, to give the reasons for its decision.
So you know, if you’re a developer and you’re violating any of the conditions mentioned by the company in the App Store, it’s time to act to prevent your application from being removed .