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The Wall Street Journal has spoken to Tim Cook to ask him about current issues. Issues such as shareholder and investor pressure and the company’s plans for this year have been aired, and in this last issue Tim has revealed that this year we will see a new product category .
bq. We are not prepared to talk about them, but we are working on really good things. Cook wanted to make it clear that Apple has a long-term view , avoiding operations that may satisfy shareholders immediately but have adverse effects in the long run. Surgical acquisitions of small and medium-sized companies have also come out, with Apple’s CEO admitting that you never know what could happen in a market as changing as ours and that if one day it were beneficial to acquire a large company, it would be done.
bq. We have considered large companies. We have no problem investing billions in a large company, as long as it fits Apple’s long-term interests. none. Zero.
Finally, among other things, Tim said that Apple wants to be the company ” that makes the best phones ” and not the ” that simply sells the most phones “. That they sell more Android phones is already a fact, but in Cupertino they continue with their usual philosophy .