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Tim Cook promises “big plans” by firing 2013 in a letter to his employees

Tim Cook asegura a sus trabajadores que Apple nunca ha sido tan fuerte como ahora

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Tim Cook promises “big plans” by firing 2013 in a letter to his employees
Tim Cook promises “big plans” by firing 2013 in a letter to his employees

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Tim Cook wanted to say goodbye to 2013 in a big way. Apple’s CEO has sent an email to all his employees summarizing what the company has done this year in terms of product launches, initiatives and charity activities. Of course, Cook also thanked all the staff for their work.

Jobs’ successor has added an interesting lace to the last paragraph of that letter, promising “great plans” that customers “will love” by 2014. We have translated the letter in its entirety so that you can see for yourself.

This last promise can be a simple marketing strategy, additional encouragement to employees or something different: 2014 should be a year in which some new product should change profoundly or we could see something completely new. Or so the rumors say, at least, that we at Apple are already prepared and looking forward to covering this coming year!

At Apple