As usual, at the end of the year we start to see the names of the most influential people in the past twelve months. Such is the case of the Recode 100 list, where Tim Cook, Apple’s CEO, has been ranked in the fifth position of the hundred most important people in the world of technology, business and media in 2017.
No doubt your position has a lot of merit. Under Cook’s tutelage, Apple’s sales have grown again. By 2017 the company is estimated to report profits of $238 billion, 20 billion more than in 2016.
This is how you enter Recode the Apple boss in your list.
In the Recode 100 list, only Cook is outperformed: Mark Zuckerberg (Facebook, 4th), for changing the way we consume news, and while making a rude amount of money; journalists Jodi Kantor, Megan Twohey and Ronan Farrow (3rd) for exposing Harvey Weinstein’s story of sexual abuse and assault; Susan Fowler (Uber, 2nd) for exposing the stark reality behind Uber’s leadership; and Jeff Bezos (Amazon, 1st) for, well, making Amazon the corporation that will dominate the next decade.
The Cook era in Apple is taking its own course, and it’s taking Apple in new directions. Beyond the iPhone and iPad, Steve Jobs’ legacy. Cook, instead, bet on the Apple Watch, which is widely dominating the smart accessories market, with innovative health applications, not to mention the AirPods, which Recode highlights as “wonderful and exciting”.
It is also leading the company into a new era where artificial intelligence and augmented reality will be the epicenter of business.
Finally, the publication recognizes Cook’s leadership beyond Apple’s business; as is the case of his efforts in promoting equality and inclusion laws, to promote scientific learning, improve education, as well as educate about climate change through social platforms.