In an attempt to increase its presence in the eastern country, Apple announced today through its CEO the arrival of a new research and development center in China. Despite the drop in sales of Apple devices in China (as consumers prefer cheaper options), the company is confident that it will once again increase its percentage of sales .
The announcement came as a result of a visit by Tim Cook to China this week. During this visit he has been talking with Minister Zhang Gaoli to detail the plans that the company has in the country. In spite of this, we still don’t know where exactly this research center will be located nor the number of workers it will have.
Apple’s efforts to make China one of its priority markets over the past few years have not been in vain. iOS features dedicated exclusively to eastern customers, launches in the Asian country before European countries, investment in Didi… All this has made China the second most important market for Apple and only surpassed by the United States.
While it is true that factors such as being a developing country or producing mobile devices to suit customers’ tastes (larger screens for example) have had a positive influence, there are also negative factors such as the search for low ranges due to their price. This is why sales in China have also stagnated and gradually smaller manufacturers at a ridiculously low price are taking market share away from Cupertino’s company.
The Chinese government isn’t making it easy for Apple either because of its protectionist policy
On the other hand, the Chinese government is not making it easy for Apple either . At the beginning of this year the iTunes and iBooks stores were closed in the country and recently developers have been forced to offer all their data and pass a second review by the government when publishing an app. We’ll see where all this leads, but opening new research and development centers is synonymous with being on the right track.