Does the 1,159 euros seem too much for the iPhone X? Justifiable or not, it’s the official price Apple has set for its phone, the only one with an OLED screen and above all a TrueDepth camera. The jump has been considerable in specifications compared to the iPhone 7 of two years ago, but also in price. According to analysts, in September we could see an average price increase of 100 dollars more.
As indicated by Steven Milunovich and Benjamin Wilson, Apple’s strategy to increase year over year revenue per iPhone sold is based on three points:
- Better features and specifications to justify the higher price on some models: better camera, better screen, bigger size…
- Moderately higher prices year after year to move customers who already buy the model with better features.
- Greater price diversification to reach all markets with previous years’ iPhones at reduced prices
In other words, Apple is opening the fan more and more . At the top are the more expensive iPhones but with crazy specifications. At the bottom the iPhone SE is getting cheaper to reach those users who want a decent iPhone without spending a lot of money.
Considering that there are rumours of the arrival of an OLED model with the design of the iPhone X but with 6.5 inches… the truth is that this increase of 100 euros in the price may make a lot of sense. The current iPhone X costs 1,159 euros but is 5.8 inches, if Apple brings out a Plus model this year, it could easily have a starting price of 1,329 euros. For example:
- 6.5-inch iPhone with OLED screen at 1,329 euros.
- 5.8-inch iPhone with OLED screen at 1,159 euros
- 6.1 inch iPhone with LCD screen at 919 euros.
- iPhone SE at 349 euros.