This is what Apple Music offers besides music, and this is how it faces its rivals

Yesterday, finally, we saw for the first time Apple Music . Its presentation at the WWDC was very complete, approached by several people and artists, and looked like it could stand up to the competition with good arguments. But there are so many features that many have been lost among them.

Yes, it is a music streaming service. Yes, we can download the entire iTunes catalog for 9.99 euros per month. But beyond that, Apple Music has many more sections that were perhaps presented somewhat abruptly in the keynote and therefore worth reviewing .

Connect: a social network to connect artists with their fans

This is what Apple Music offers besides music, and this is how it faces its rivals
This is what Apple Music offers besides music, and this is how it faces its rivals

We could say that the story of Ping is repeated again, but with something more basic this time: Apple Music converts the artist files of the iTunes Store into a social profile, from which the artist can publish images, videos or any kind of message with links.

Of course, users can mark these updates with a I like or comment on them, by participating in a debate which I hope is minimally moderated so that it does not end up flooded with absurd discussions provoked by trolls .

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A new interface for the Music application

This change in the system will come even before iOS 9: Apple has taken the opportunity to retouch the look of its music application, in which album covers will be much more prominent and playlists can be much more editable than before without even having to synchronize.

Music videos in high definition

The other cherry on top is the music videos, which are also included in Apple Music without having to pay any extra . In this case we are not talking about a catalog as large as the songs, but certainly will be extensive and will seek to replace the individual purchase that until now reigned in the traditional iTunes Store.

How is Apple Music compared to the competition?

Until now, the maximum exponent of music in streaming has been Spotify with its 60 million users around the world (15 of them, paid). And because of the record companies, other services such as Deezer or Rdio have very little difference in price: the only thing we can notice is some differences between what they offer. Let’s put all that competition face to face to see it better.

Apple Music Spotify Rdio Deezer Tidal Offline storage of songs Yes Yes Yes Yes QualityFormat of songs AAC at 256kpbs mastered MP3 at different bitrates up to 320kbps, user decides what quality listen AAC at different bitrates up to 320 kbps MP3 up to 320 kbps, Lossless MP3 up to 320 kbps, Lossless Social Profiles of artists Yes Basic, only with song list and descriptions in some cases. Todas las novedades de la WWDC 2015

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Temas de interés Basic, only with song list and descriptions in some cases Basic, only with song list and descriptions in some cases Basic, only with song list and descriptions in some cases Share content with other users Yes, comments in Connect Yes, songs you have listened to and artists you have discovered; plus personalized recommendations You can share content on social networks You can share content on social networks You can share content on social networks Radio “curated” by people Yes No No No Podcasts No Soon No No Music videos Yes Soon, although they will be short videos Yes Yes Integration with our physical activity No (although we can use it from Apple Watch) Soon No No No Individual subscription 9.99 euros per month 9.99 euros per month 9.99 euros per month 9.99 euros per month 99 euros per month, 19.99 for Lossless quality Family subscription 14.99 euros per month, up to 6 people 14.99 euros per month for two people, 29.99 euros per month for five people 14.99 euros per month for two people No No Compatibility iOS, OS X Windows (Fall), Android (Fall), AppleTV (Fall) iOS, Android, Blackberry, Windows Phone, OS X, Windows, Web, iOS, Android, BlackBerry, Windows Phone, Windows, OS X Web, Android, iOS, Blackberry, Windows Phone, Symbian iOS, Android, Windows Phone, Windows, Web

Will Apple get a privileged place in the music streaming market even arriving so late? Apple Music has a lot of letters in its favor (like more than a hundred million potential customers and a simultaneous release in a hundred countries), but also has a lot against it (we don’t have everything from iTunes, for example). We’ll check it out in a few months, when the trial period runs out of everyone who signed up on the day of release and it’s time to pay. This will be the acid test.

At Apple

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