For some time now, we have known that, within Apple’s strategy for a future “without the iPhone”, we would find two fundamental pillars for the company’s growth : augmented reality, and cars. From the first we have already seen some results, with the arrival of ARKit on the iPhone and iPad, and perhaps next year we will finally see the arrival of the company’s first AR glasses. However, the second one is still not so clear.
The so-called “Project Titan” has been in development for several years now, and throughout this time it has gone through different problems that, in one way or another, have ended up leaking to the public. On several occasions, in fact, we have come to think that this project no longer had any future, but Apple continues to work on it non-stop , hoping that in the future it can serve as that pillar we talked about at the beginning. Although at the moment it doesn’t look very good.
In the state of California, one of the most important testing grounds for autonomous cars, Silicon Valley companies are subject to government controls in order to develop their development programs. One of the rules that are in place requires reporting the number of times the driver is forced to take control of the vehicle for every mile, and Apple seems to be struggling to give a decent result.
In the data published by the California DMV, which they have shared since 9to5Mac, Apple has been ranked the worst manufacturer in this regard. Last year, recorded an average of 871.65 manual control changes for every 1,000 miles of driving, well above Waymo, Google’s sister company, which recorded only 0.09. This figure gives us a small idea of the state of this Apple project that is costing them so many resources.
In the past, Apple has already talked about this kind of measures, and indicated that they do not contribute to the important task of gaining the public’s confidence in this kind of systems * that all manufacturers have ahead of them. However, it is perfectly normal for anyone not to trust these vehicles, given that according to this data not even the manufacturers trust them. They must have some reason, it may be silly, but it is enough to stop us from using such a vehicle, however futuristic it may be.
In any case, we’re talking about a really complicated project, and if Apple plans to bring it to fruition, it definitely won’t be next year, as it seems to be the case with some of their other upcoming bets. They have to be completely sure that it is a reliable vehicle , and they have to make us, as consumers, perceive this fact. In this case, maybe it’s true that changing this kind of data would be a really great start.
Otro empleado es acusado de robarle a Apple ideas sobre el Apple Car
Al final, se trata de un futuro demasiado bonito, y esperamos, al menos por nuestra parte, que pueda llegar a ser cierto en algún momento. Y que Apple pueda formar parte de él con ese proyecto que tienen entre manos, aunque tengan que trabajar con otros fabricantes para poder llevarlo a cabo.
Furthermore, it would not hurt them to publicly share their intention to carry out this type of project. The technology of autonomous cars is not as new as it was a few years ago, and many of the companies working on them have already revealed their strategy for their development. Apple, as always, seems to prefer to wait until it has everything ready to present it, but the big drawback is that it is not a clock or a phone.
We are talking about a vehicle that will have to take us every day to work, to school, to university, to travel, or simply to shop. An object that could put our life or that of others at risk with relative ease. We know that it is very likely that if we stop being conditioned by human errors on the roads our experience on them will be much better, but we also have to see it with our own eyes to believe it.
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