There are few brands that carry as implicitly in their image the imprint of design as Apple . Although in recent years some people have been critical of the conservatism of models such as the iPhone 7 or the simplicity of incorporating only the Touch Bar in the latest MacBook Pro, Apple polishes its designs very well and squeezes them to the maximum. Just look at the blow of effect after the last keynote, in which the iPhone X arrived to change everything.
There is no doubt, the iPhone X is the smartphone of the year . It has been applauded by the experts, who have given it the award for the 2017 invention according to TIME magazine. It is the best-selling phone of 2018 and the vast majority of manufacturers copy the notch. These are days of wine and roses for Apple.
But don’t be fooled: that minimalist design takes a lot of work behind it, long tests and countless prototypes. Today you will be surprised to discover that concepts like the iPad have been in Cupertino’s headquarters for more than 30 years . Nothing is coincidence.
Much of the design we have internalized today comes from Hartmut Esslinger, who came to the Bite Apple in 1982 and whose work is still evident in today’s designs . No, what you’re about to see today never got to see The Light, but it helped Apple take one more turn and arrive at what you have in your hands today: Mac, iPhone, iPad…
We may see a new MacBook Air this year that’s more affordable than the last, and while it may be lighter and sleeker than the one you see, you should know that it’s descended from this one.
Apple’s most powerful computer also has much rougher origins. Nothing from today’s aluminum, but plastic. But look at the shapes and proportions of the Baby Mac that was never introduced.
This is Bashful, a 1982 concept that had been created to integrate a floppy disk drive, keyboard and pencil. Saving distance, like the iPad Pro .
It is Apple’s flagship product and has undergone the most modifications . In fact, these prototypes are nothing like the current iPhone X, nor the iPhone 8, nor even the original iPhone. Yes, even Apple got carried away by the mobile phone cover. And what about the second prototype? No words.
Apple Watch and AirPods
They don’t look anything alike either. In fact, good old Esslinger must be very proud of how his early pioneering headphones and smart watch have become today’s Apple Watch and AirPods, which are the ultimate expression of minimalism .