000 published applications downloaded 30 billion times… but the Asymco company has gone deeper into these figures , offering us interesting data about the evolution of Apple’s sales that until now have gone unnoticed.
This is one of the charts Asymco has made to understand what’s going on. The data covers the last decade:
Broadly speaking: iPod sales (in green) continue to grow even if the pace is slow, something that is always reflected in the quarterly press conferences. Much more pronounced is the increase in iPhones and iPads (in yellow), which is increasingly exponential. iTunes accounts (in blue points) are growing in line with device sales, and the total number of terminals sold (in red) sums up the enormous growth that Apple has been experiencing over the last five years.
A curious fact revealed by the graph is that there are already more iPhones and iPads than iPods , and that the total number of devices sold is already close to 700 million units. This is 10% of the total number of devices sold in this market.
Asymco also deduces other data from the data we have seen so far: 60% of the Apple devices sold (including iPods, iPhones and iPads) are still in use . Not bad considering that the first iPod appeared in 2001 and that Apple declares some terminals obsolete after about three or four years.