The trick is in the light!

Let there be light. This was the premise on which Apple based to perfect the cameras of the iPhone 8 and iPhone 8 Plus, especially the Portrait Mode, which thanks to the vertical lighting function that uses sophisticated algorithms to calculate how facial features interact with light, producing the magnificent results that are already beginning to be tested among users around the world.

The data provided by this algorithm allows the creation of lighting effect conditions, such as natural light, studio light, contour light and stage light, ideal for different types of images, but which have in common the professional finish.

The trick is in the light!
The trick is in the light!

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To reach these conclusions, the Bitten Apple team studied the work of photographers such as Richard Avedon, Annie Leibovitz and Johannes Vermeer, a 17th century Dutch painter, and thus understood how lighting has been used over time, to make portraits. Specifically, Apple’s head of marketing, Phil Schiller, referred to the process as:

In addition, Johnnie Manzari, designer of Apple’s Human Interface Team, explained that the final features of the camera on the iPhone 8 and iPhone Plus are the result of applying these theories in a study in which they spent countless hours illuminating people from different angles.

If Apple has stood out in recent years, it is in the development of its mobile phone cameras, and this year was no exception. Unlike their predecessors, the cameras of the iPhone 8 come equipped with a new image processing thanks to the A11 Bionic chip, an important improvement over the A10 Fusion of the iPhone 7.

Meanwhile, the iPhone 8 Plus and iPhone X rear cameras have been advanced with larger and faster dual-lens sensors, new color filters and deeper pixels.

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