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The tablet market continues to weaken as the iPad loses more steam

Logi BLOK: Logitech comienza su nueva era con su funda para iPad más versátil

The tablet market is not sinking towards total apocalypse, but it is certainly going down. We’ve had six quarters of decline in total tablet sales worldwide, and that’s also seen in the leadership of the iPad which is down 25%.

The tablet market continues to weaken as the iPad loses more steamThe tablet market continues to weaken as the iPad loses more steam

If you look at the graph above, you can see that worldwide shipments of iPads (the brown line) are rising every time a new model appears but that overall there is a decline. And at the same time, the market share is also decreasing despite the small recoveries that go in parallel with the launch of new models.

We can put it another way: Apple is still the king in the tablet world, but that world is getting smaller and all the rivals see their sales reduced proportionally. Yes, the iPad has its raison d’être and I don’t think it will ever disappear, but little by little we are seeing fewer units being sold.

iOS 9 has already shown signs of change: its interface where two applications can run side by side augurs well for a change in the way we use the iPad, coupled with rumours of an “iPad Pro” with a larger screen. Is it time to try out more complex tablet models in the style of Microsoft’s Surface?

Unfortunately we have no more to say at this time. That “iPad Pro” may be a completely new iPad, it may be a simple continuation of the bed or it may not even exist as it is leaking. But it’s clear that the tablet market needs a boost in the form of changes.

At Apple