El último anuncio del iPad Pro nos muestra por qué es un verdadero ordenador.
If you thought that the commercial starring Dwayne Johnson, known as The Rock or The Rock, would end there, you were wrong. Apple has just shared a few hours ago three new videos related in its YouTube channel. Because if you can get a Hollywood star to act for you, you better make the most of the opportunity.
In the first video, probably the funniest of all, we have the actor asking Siri to create a reminder. “Dominate the world without a break”, then kicks the door of her mobile dressing room in and then receives Siri’s reminder.
The other two videos are a derivative of the original short film, with small variations . In the first one, DJ asks Siri to make a self-portrait with the sun setting in the background. “I hope I don’t cause an eclipse” is the phrase with which the video ends.
Finally, we have The Rock back in the kitchen of the French chef of the original short film. Only this time, instead of asking him to convert a number of ounces to grams he asks Siri to set the countdown.
These ads follow the same scheme as those that promoted the iPad as an alternative to the traditional PC. They last 15 seconds and show one single idea clearly. It seems that Apple is getting comfortable with this kind of promotions as well as with the idea of collaborating with Hollywood in a closer way.