Yesterday, as soon as the Keynote was finished, the price of the device in the United States was announced. The price in the US is tied to a two-year contract, which is why it is so low (around $200). In Europe, and particularly in Spain, things will change . The price increases as we buy the phone free (unlocked for any operator).
In different Apple Store Online, like the French, German or English, 679 euros is the price of the iPhone 5 of 16GB , then the models of 32GB and 64GB will cost 789 and 899 euros respectively.
Therefore, pending confirmation of the price at the Apple Store in Spain, the iPhone 5 maintains a launch price similar to that of the iPhone 4S last year.
The point of contention is the price of the previous generation iPhone. The 16GB iPhone 4S now costs 569 euros, i.e. 30 euros less than a year ago (The price of 599 euros for last year’s iPhone 4S was with 18% VAT so, with the current 21% the price would be 614 euros and the difference in price would be 45 euros) . It’s still a great terminal with great features but a slightly higher discount would have been better received.
Maybe the style of the iPad 2 when the new iPad was released. Which would have dealt the same blow to the market as Apple’s tablet.