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The price of the iPhone 8 could be lower than initially reported by some experts

In recent months, the rumour related to the price of the iPhone 2017 has raised alerts among the brand’s followers. For initially it had been reported that the iPhone 8 would reach 1000 euros, in retail due to new features such as OLED display and new 3D sensors. However, a new investor’s note from UBS analyst Steven Milunovich discusses the previous reports and says that the iPhone 8 will sell for less.

According to Milunovich, the factory cost of the 64GB iPhone will be $70-$90 more than the equivalent model of the iPhone 7s Plus. Thus, Milunovich claims that the device will come with a sticker price between 850 and 900 euros for consumers.

The price of the iPhone 8 could be lower than initially reported by some experts
The price of the iPhone 8 could be lower than initially reported by some experts

Currently, the iPhone 32 GB 7 Plus comes in at 769 euros at retail, so a base price of 850 euros or even 900 euros is not such a big change for consumers. Milunovich also expects the iPhone and specifically the iPhone OLED 8 to account for 45% of shipments during fiscal year 2018.

As for how iPhone 8 is expected to compare to Samsung’s latest Galaxy S8, Milunovich says that despite the “screen size disadvantage” for the Galaxy S8, iPhone 8 will have a variety of things that will set it apart.

According to Milunovich, Apple’s top model will be at a disadvantage in screen size for the Samsung Galaxy S8+. And he believes Apple will decide to price its top model relative to Samsung’s model, but remains cautious about how much higher Apple might eventually go in price, considering a smaller screen.

So far and with so many interesting features, it is expected that the iPhone 8 will be one of the best releases of this year and a reasonable price would certainly ensure its success.

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