In recent months, the rumour related to the price of the iPhone 2017 has raised alerts among the brand’s followers. For initially it had been reported that the iPhone 8 would reach 1000 euros, in retail due to new features such as OLED display and new 3D sensors. However, a new investor’s note from UBS analyst Steven Milunovich discusses the previous reports and says that the iPhone 8 will sell for less.
According to Milunovich, the factory cost of the 64GB iPhone will be $70-$90 more than the equivalent model of the iPhone 7s Plus. Thus, Milunovich claims that the device will come with a sticker price between 850 and 900 euros for consumers.
Currently, the iPhone 32 GB 7 Plus comes in at 769 euros at retail, so a base price of 850 euros or even 900 euros is not such a big change for consumers. Milunovich also expects the iPhone and specifically the iPhone OLED 8 to account for 45% of shipments during fiscal year 2018.
As for how iPhone 8 is expected to compare to Samsung’s latest Galaxy S8, Milunovich says that despite the “screen size disadvantage” for the Galaxy S8, iPhone 8 will have a variety of things that will set it apart.
According to Milunovich, Apple’s top model will be at a disadvantage in screen size for the Samsung Galaxy S8+. And he believes Apple will decide to price its top model relative to Samsung’s model, but remains cautious about how much higher Apple might eventually go in price, considering a smaller screen.
So far and with so many interesting features, it is expected that the iPhone 8 will be one of the best releases of this year and a reasonable price would certainly ensure its success.