It happened when Apple included the color gold in the iPhone 5s and it has happened again now with the iPhone 6s and iPhone 6s Plus. Apple has taken advantage of this new generation of iPhone to include a new colour to differentiate them from their predecessors and has chosen pink gold . This colour, just like gold, is a very popular colour in the Asian market and this has been reflected in the reserves of the new iPhone 6s and iPhone 6s Plus that were opened yesterday.
Pink gold has been the first color that has seen increasing shipping times, a good sign that people are curious about the new color and that also, everything points to that Apple seems to have succeeded with the inclusion of this new variant . If we look at each country we see that, in Canada to give an example, the only models of iPhone 6s that have a longer delivery time are the 64GB and 128GB in pink gold.
In China and Hong Kong all models already show delays in shipping times but, as expected since it was the largest potential market for this new color, the first to increase shipping times, ie those who had more demand were the pink gold versions also having greater demand the new iPhone 6s Plus.
Apple was not wrong when it introduced the colour gold or pink gold and the iPhone 6 Plus last year, as the larger screen size of this and these two colour options have been a success in Asian countries , a market that seems key not only in the future of the company but already in the present.