In the last WWDC as you all know, the new range of Apple computers was presented, good to be exact the laptops. Now, after the storm comes the time of analysis with numbers and data and some things are calling attention, like for example that an old MacBook Pro configured as a MacBook Pro with a retinal screen, has a higher price. If you want to know why you just have to keep reading.
After the release of the new Apple computer models, which were presented on Monday at the Moscone Center as part of WWDC 2012, the data dance now begins. One of them, of course, is the price tag. Although the new “top of the range” model of Cupertino’s boys is scary, it is no less true that the price is also a matter of choice , depending, of course, on its characteristics.
But we’re going to analyze the data coldly and carefully. For this we will use a MacBook Pro from a year ago , the 15-inch model with a 2.6 GHz processor and a price of 2279 euros . To compare it, on the other side of the stage, there’s a MacBook Pro with a retinal screen with the same power and a price of 2899 euros . So far the logic is overwhelming. As expected, the new model has a slightly higher cost.
But let’s configure both in the same way and with the specifications in the table below. We will provide both computers with a 2.7 GHz quad-core processor with 8 GB of RAM and an SSD with 512 GB of storage . We’ll skip the controversial issue of the dollar-euro conversion.
Once our work is done we find two prices. The old MacBook Pro reaches a price of 3449 euros , while the new model with retinal screen stays at 3149 euros . Where does this difference of 300 euros come from? How is it possible that the old model costs more than the new one?
The answer is very simple and lies in the addition of the 512 GB solid state hard disk (SSD). In the case of the old model, it means an extra cost of 900 euros, a figure that I think is exaggerated, while in the new model it is already integrated into the equipment.
Why this price is not hard to see. There are many users who upgrade their equipment, going through the checkout and thus have very up-to-date machines, but old ones at the end of the day. Old, so that in some cases they can’t use devices Thunderbolt , upgrade to Mountain Lion, etc and this of course, means money that Apple (like all companies) stop paying. The solution is simple and it is no other than to put crazy prices in the official store on the components for all those users who have in mind to expand their equipment. Prices that make it more profitable to buy a new computer in this case , that does have all the new features included and that brings us back to the market. This has a name, or at least I see it that way and it’s called programmed obsolescence
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