New hardware, new operating system, a proprietary App Store and agreements with major cable providers in the United States This was the Apple TV that the California company had prepared to launch to the market during the first half of 2014. What happened?
Mark Gurman, senior editor of 9to5mac and the protagonist of news such as the redesign of the MacBook Pro Retina in 2012 or the appearance that iOS 7 would have, was interviewed a few days ago on TheTechBlock blog where he gave the clues to this failed project. According to him, Apple had everything ready for the debut of the evolution of this set top box at the beginning of 2014. Although it does not go so far as to specify whether it is a complete television or a renewal of the device.
The reason we didn’t see a new Apple TV last year was the acquisition of Time Warner Cable by Comcast Corporation . The deal, announced early last year, is pending regulatory approval as it involves the two largest cable providers in the United States (Comcast is the first, Time Warner the second).
It is normal that after the acquisition of a large company by another one they review the agreements that both have to avoid duplications and try to look for synergies. Moreover, one of the important reasons for these large acquisitions is precisely to gain greater weight in negotiations with third parties.
We do not know when they will sit down again with Apple to renegotiate the content agreements. Most likely they will not start until the regulatory hurdles are cleared . According to Gurman, the new device could be delayed until the end of 2016. If we listen to this information, this would not be the year of Apple TV either.
I’m sure what you’re thinking right now is why don’t you launch that Apple TV now, even if the agreements with the cable providers aren’t ready. At the end of the day, if they have the hardware, operating system and App Store ready, it would be a far superior product to the current one that could well be a boost to their sales.
But that’s not Cupertino’s style. All of Apple’s great releases have been accompanied by a combination of hardware, software and services:
- The iTunes foundation was acquired from another company over ten years ago. After its introduction to the public, agreements were incorporated with record companies for the marketing of music online. The iPod arrived several months after this was all wrapped up.
- The original iPhone took advantage of the iPod’s paved path in terms of content. But it wasn’t until Apple closed the deal with AT&T, then a second-tier operator in the United States, that it saw the light of day in January 2007.
- The iPad also builds on what was built by its two predecessors: the App Store and audiovisual content. In this case, Apple added the country’s ebook publishers to the basket.
We hardly know how the development of the Apple Watch has been and the deals that have been made along the way. But we do know that there have been hiring and partnerships with hospitals.
Así ha sido la evolución del Apple TV y esto es lo que esperamos de su posible renovación.
Knowing Apple’s background and their obsession with having absolutely everything tied up , it’s not surprising that they want to wait. If we think about it with a cool head, all the new features that this company presents bring a good number of services and content prepared for users in the United States.
In this country, cable television remains one of the largest paid entertainment systems . Tim Cook wants the Apple TV to have everything tied up before he shows his cards. Until then, any product rushed out would be lame and its chances of success would not be as good.