While iPhone 7 Plus sales are hitting record highs, sales of the company’s tablet bites remain in the background.
During this week Apple published its sales data with more than 13 million iPads sold , including Christmas sales. This is well below the 16 million units sold during the last quarter of 2016.
But obviously Apple is not the only company suffering from a big drop in sales in the tablet market sector…
Companies such as Amazon, Samsung, Lenovo or Huawei are following in the wake of Apple, which has once again been a leader in the tablet sales sector since the end of 2016.
Tablet PCs account for a high number of global tablet sales, although the iPad Air 2 and iPad Mini have also accompanied the 13 million units sold by Apple.
According to Cupertino’s company, the iPad has 85% of sales in the U.S. tablet market (over $200) so during this period of time things are not going badly for Apple, despite the drop in sales, and is that consumers obviously can not be updating their devices year after year too.
Of course, Samsung is the strongest competitor for Apple, with an estimated 8 million tablets sold and with a 12.8% market share, according to Strategy Analytics.
Tim Cook, Apple’s CEO, wanted to talk about the next iPad:
Are you planning to update your iPad this year? Do you think Apple will surprise you with its new tablets?