In the meantime, Apple has (supposedly) plans to launch a service of the same style but talking to the record companies first. In fact it seems that it has already got a deal with Warner, one of the biggest in the world. What differences can a service like Amazon and Google have but with the official consent of the industry ? According to the source, it would make the solutions of these two companies look “poor” to a service with agreed licenses. And the major consequence is that if Apple agrees to a series of fees to be paid to the record companies, Google and Amazon would be forced to pay those licenses in order to continue improving. That’s why the record companies are counting on Apple to standardize this whole concept of music distribution.
The data circulating on the web right now suggests the presentation of this Apple music service at WWDC 2011 , as part of the cloud services that iOS 5 and Mac OS X Lion would offer. As always, Apple prefers to take longer to launch a service and then demonstrate that it is better to take longer to launch something with the highest possible quality. Google and Amazon have already laid the cards on the table, and the only big company left to play is Steve Jobs’.
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