One of Apple’s goals with its Apple TV+ original content service is to win several awards in order to make a name for itself in this sector. This very morning, the 2020 Golden Globes ceremony was held, where Apple had several nominations but they didn’t come out too well.
Tim Cook uncomfortable at Golden Globes
The Morning Show’ as we already told was nominated to win a Golden Globe and that is why Tim Cook traveled to California to attend the gala and also to collect the award. In addition, Jennifer Aniston and Reese Witherspoon , stars of The Morning Show, have also been nominated for the award for best performance by an actress in a dramatic television series.
Comedian Ricky Gervais was in charge of presenting this ceremony and had a few words for Apple and his original series. At that moment the cameras focused on a smiling Tim Cook, although Ricky Gervais’ words took a important turn to attack Cupertino’s company. He stated on the stage that Apple has sweatshops in China and recommended Tim Cook not to make a political speech when collecting the award if he won it because he knows nothing of the real world.
The concrete words were as follows:
Apple entered the television game with an excellent drama about the importance of dignity and doing the right thing, made by a company that runs sweatshops in China. So, you say you’re on the lookout, but the companies you work for are amazing. Apple, Amazon, Disney. If ISIS started a broadcast service, you’d call your agent, right?
If you win an award tonight, don’t use it as a platform to make a political speech. You’re not in a position to lecture the public about anything. You don’t know anything about the real world. Most of you spent less time in school than Greta Thunberg. So if you win, go upstairs, accept your little award, thank your agent and your god, and leave.
These are undoubtedly very hard words for companies like Apple or Amazon but also for the protagonists of the original content. It puts Apple and ISIS on the same level, something that undoubtedly did not like at all.
Apple was unlucky at the 2020 Golden Globes
As far as the awards are concerned, The Morning Show didn’t get a Golden Globe as it was defeated by HBO’s Succession who took the night’s prize. And neither Jennifer Aniston nor Reese Witherspoon were lucky as the Golden Globe went to Olivia Colman of The Crown (Netflix).
We must remember that the critics were very harsh on this series and they got a shock when they found out that I had been nominated for this important award. It was made clear that many people did not judge the content of the series and limited themselves to evaluating who is behind the fact that it is Apple.
But even though Apple TV+ didn’t win any awards, it’s still very important that it was nominated. We must remember that this platform is only a few months old and that it has already been nominated is a great milestone. We are convinced that after a year full of premieres and new productions , in 2021 they will take home the occasional Golden Globe.
Leave us in the comment box what you think of this distribution of prizes that we have experienced.