The iPhone X is the best-selling smartphone in a Europe that is declining in global sales

Las fotos de ‘los 50 más bellos’ de la revista People en Español fueron tomadas con un iPhone X

Apple slammed shut all the analysts who said that sales of the iPhone X had dropped sharply with the results of its last fiscal quarter, and these new estimates by Canalys in Europe corroborate this. Apple’s flagship phone was the best-selling phone in Europe in the first quarter of 2018 .

The iPhone X is the best-selling smartphone in a Europe that is declining in global sales
The iPhone X is the best-selling smartphone in a Europe that is declining in global sales

If we add the sales of the rest of the models (25% of the iPhones sold are models over two years old), Apple remains the second largest seller of mobile phones in the old continent with 22.2% of sales despite having suffered a fall of 5.1% in sales compared to last year. Samsung holds the first position with 33.1% of sales, although the fall of this manufacturer is tripled with 15.4% less in sales in the same period.

Here is a summary of all the data:

Overall, the European smartphone market has fallen by 6.3%. Xiaomi starts from scratch, moving straight into fourth position and taking 5.3% of sales, but falls short of Huawei’s 16.1%, which remains the third largest manufacturer. If we divide Europe into Western and Eastern countries, it is the West that accentuates the fall with 13.9%. Eastern Europe is growing with 12.3% more smartphones sold:

That growth, however, is not enough to keep sales in Europe up. Canalys concludes that we Europeans are already a saturated market , and that we should no longer expect growth but a cyclical process in which sales will increase and decrease. On average, everyone who wants to buy a smartphone already has one.

What can Apple get from this data? Well, needs to attract Android users to keep growing , while at the same time getting iOS users to regularly update their old iPhones. We Europeans may not be the most powerful market in the world, but we cannot be ignored when we account for 10% of global iPhone sales for Apple.

At Apple

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