After the agreement with NTT DoCoMo, Apple begins to sweep Japan
The new iPhones are selling very well all over the world, especially the iPhone 5s. Although many users prefer to buy their new iPhone in Apple’s own stores by standing in line (if they go on launch day), many others take the opportunity to renew their terminal using their telecom company .
Naturally, the Bite Block company is trying to reach an agreement with all the major operators in each country, thus making it easier for users to access their terminals. Although it is not always easy to achieve this (remember the case of China), if the company succeeds it will ensure a good portfolio of customers. And if the company with which it reaches an agreement is NTT DoCoMo, even more so.
Apple achieves 76% of smartphone sales in October in Japan
Thanks to Cupertino’s agreement with NTT DoCoMo, Japan’s largest mobile operator, Apple has managed to capture 76% of new smartphone sales in Japan during the month of October, according to the latest data. The agreement, despite being very recent, has greatly boosted iPhone sales in Japan.
Unwired View, citing data from Kantar World Panel, explains:
Of course, the launch of the iPhone 5s and the iPhone 5c in the three main companies in the country, NTT DoCoMo, SoftBank and KDDI, has helped a lot to the good functioning of this terminal in the country of the rising sun.
Knowing how much Japanese users like these two terminals, the companies seem to have entered into a bidding war that logically benefits consumers. According to the report, some companies have even offered the iPhone 5s for free with a contract. NTT DoCoMo, on the other hand, is offering “points” when the customer comes to its company from SoftBank or KDDI. These points can be used for products or repairs.
As discussed in Appadvice, it is clear that Apple’s share of the Japanese smartphone market has increased significantly in the last quarter. It will be interesting to see how this works in the future. What do you think?