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The iPad goes back in time, welcome back to 2010

During the August holidays I read a few analyses that try to explain the drop in iPad sales. Some provide interesting ideas, others are blushing . Like for example this one entitled “The iPad craze is over”. Certainly, the sales of the tablet that kicked off a multi-billion dollar market are in a slump.

But articles like the one above give the impression that even today people do not understand what a tablet is or what it is for. Worse still, some people claim that an iPad is nothing more than a giant iPod Touch. Seriously. All this leads me to think that we’re witnessing again the launch of the iPad back in April 2010. Needless to say, it doesn’t play flash!

What is not a tablet

The iPad goes back in time, welcome back to 2010
The iPad goes back in time, welcome back to 2010

Given the confusion that continues to be generated by the nature of the iPad and the tablet in general, I think it’s better to start by making it clear what this device is not :

  • It’s not a smartphone: smartphones are very personal devices that we always carry with us. They fit in our pockets and are used for making phone calls. If there is one adjective that perfectly defines you, it is ubiquitous. While every human being on the planet will end up having one, the same will not be true of tablets.
  • It’s not a PC: if there’s one thing iOS and Android have proven, it’s that touch-based interfaces are much better for certain situations than a keyboard and mouse. Having no keyboard is no problem for the millions of people who own a tablet. In fact, they see it as an advantage in many cases.
  • It’s not a netbook: it’s strange to have to explain this, but netbooks started burning as soon as they got off the ground and crashed into a thousand pieces. In December 2011, Dell announced that it would stop producing netbooks. The following year he was joined by Toshiba, Asus, Acer and MSI, according to Wikipedia. But more importantly, the general opinion towards the netbook was one of hate. Netbooks were doing almost no good and generating frustration among their users.
  • It’s not a giant iPod Touch: one of the arguments being made back in 2010. Similar to what is said now with phablets. Needless to say, a bigger screen is more capable and more suitable for certain tasks for which a smartphone or a phablet are not. Size does matter.

A tablet has to remain what it is and not pretend to be something else . If it did, it would lose the place it has earned in the hearts of millions of users. That’s why it’s necessary to ask what an iPad is.

Understanding the iPad

This phrase was uttered by Steve Jobs during the iPad launch in January 2010. It is still as valid then as it is now . A tablet should make tasks more comfortable and easier than on a smartphone, because of the size of its screen, they are not or not so much. It should also provide the speed of response and the closeness of holding it in our arms that a laptop can’t.

Obviously, it’s one of those surveys that the Apple CEO hasn’t chosen at random. However, the satisfaction generated by tablets among consumers is surprising. Especially among our elders Have you ever tried to take it away from a family member? They will defend it tooth and nail. Never seen it on a traditional PC.

Correction: in an earlier version, the graphs implied billions of units instead of millions of units. Thanks to Carlos for pointing out this error!

A product with more than 225 million units sold in 4 years. Possibly took advantage of a perfect storm, half own merits, half PC renewal cycle. With twice as many units sold as the iPhone during its first 17 quarters. Five times more than the iPod. With a satisfaction rate never before seen in a consumer electronics product.

225 million units sold in just 4 years. And yet, there are those who insist on calling it fashionable . Of being a marketing product. Of recommending that it acquires PC functionality in order to survive . Or to adulterate the figures of this market for their own interests. Curious.

iPad Progression and Future

This is the phrase that Apple’s engineers and designers must have tattooed on themselves when they got stuck on the tablet that would really open up the market. No keyboard, no mouse, no camera, no USB, no Flash support, no file system. The list of things missing from the original iPad was long . Some of them have been fixed over time and others have remained. But that didn’t stop it from being a fantastic product.

The delicate balance between simplicity of use and superior productivity

Its successor, the iPad 2, brought new design, significant weight reduction and a pair of cameras. The iPad 3 and its retinal screen was like the link found between the iPads. The fourth generation iPad was a simple processor and connection setup. The iPad Air was a leap in all directions, but we wondered if it was necessary to go one step further in the Apple tablet operating system.

Many people are calling for a version specially adapted to the screen of an iPad. After all, Apple has always stressed that the apps on the App Store are designed to make better use of its 9.7 inches (and the 7.9 of the Mini). The incorporation of a split screen in iOS is one of the features most demanded by heavy users and would be a continuation of that already established trend.

Perhaps a split screen or real multitasking plus the addition of a Touch ID that allows quick change of users in the same environment (family, office) is what the iPad needs to be relaunched. But I also find that could increase the complexity of its use , depending on how it is implemented. An added complexity that could have a negative impact on people who embraced an iPad precisely because of its simplicity of use. Are these the features that the iPad lacks to be perfect this year or the ones that will make it go too far?

La función de pantalla partida es real y aparece en vídeo y Análisis iPad Air, el futuro tal y como lo imaginábamos.

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