Despite increasing competition in the tablet market, Apple’s iPad still accounts for a whopping 89.28% of online shopping site traffic and also generates more money for stores per user than any other platform.
The iPad is the king of online shopping traffic and generates more revenue than any other tablet
The figures are from the latest quarterly e-commerce report from Monetate issued on Wednesday and published by AppleInsider . Data from the first quarter of 2013 show that Apple’s iPad still accounts for nearly 9 out of 10 tablets browsing e-commerce websites .
The iPad’s still dominant share is a little less than a year ago, when it accounted for 91.68% of e-commerce traffic. Android tablets have gained some presence, rising from 4.75% a year ago to 8.20% in the first quarter of 2013.
Interestingly, Amazon’s Kindle Fire has lost traffic share among online shopping websites in the last year from 3.58% to 2.51%.
When we look at how much money tablet users spend, the Apple iPad is also the leader, with an average order value of $99.05. The Android tablet ranks second with $95.48, while the Kindle Fire came in third with $83.58.
The data shows that not only are iPad owners the most likely to buy on the web, but they also spend more money per person than on competing platforms. The figures come from a random sample of more than 500 million “online shopping experiences” followed by Monetate, whose customers include big names like Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO.
The use of tablets for online shopping is also increasing , rising from 5.95% of e-commerce traffic in Q1 2012 to 10.58% in Q1 2013. Tablets remain somewhat more popular for this purpose than smartphones, which accounted for 10.44% of e-commerce traffic. Traditional computers still accounted for the majority of traffic, with 78.99% in Q1 2013.
Among normal computers, Mac users also spend more , according to Monetate, with an average purchase value of $106.35. Windows PC users average $97.77 per order. There is no comparison of OS X vs. Windows in terms of online store traffic.
Finally, as indicated by AppleInsider, among buyers who use their smartphones to shop online, Google’s Android platform was the most profitable on a per-purchase basis , with an average of $107.14 per purchase. This is slightly higher than Apple’s iPhone, which averages $107.03 per purchase.
As with computers, Monetate data does not include traffic in the case of smartphones, so we don’t know which platform, Android or iOS, is used most to browse online shopping sites. Although Android currently accounts for 75% of smartphones shipped, iOS still leads in terms of browser share usage, suggesting that iPhone and Android device owners use their handsets in very different ways.
What do you think? Do you use your iPad a lot for “shopping”?
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