The iPad 2 ad, or how to teach a lesson to the competition

Apple today launched its TV commercial for the new iPad 2 , several days after its launch in the first North American stores. The ad is short and very simple, but takes advantage of every second to highlight the company’s philosophy with its tablet. YouTube

And he underscores this in the best possible way: by giving the competition a simple and honest explanation of what the company has done with the iPad 2 where it hurts the most. The hardware specifications don’t matter: what matters is that the software and user experience make the device revolutionary.

The iPad 2 ad, or how to teach a lesson to the competition
The iPad 2 ad, or how to teach a lesson to the competition

This is what we believe. Technology alone is not enough. Faster, thinner, lighter... these are good things. But when technology is no longer central, everything is enjoyed more, even in a magical way. And that's where you take a leap forward. That's where you get something like this. iPad 2.

While all the tablets from the competition were rushing around boasting millimeters of difference in thinness, dual-core processors, and more RAM and graphics power, the iPad 2 is simply saying that it works, no matter what the specifications. One of the most effective Apple ads I've seen in quite some time . Too bad it's not airing in Spain.

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