These are not rumors of new devices, but this morning Bloomberg gave some interesting facts about the present and future of Apple TV+. According to Mark Gurman and Lucas Shaw, who usually have good sources about the internal workings of the company, Cupertino is acquiring content to expand the Apple TV+ catalogue .
The aim is to imitate other streaming catalogues , which in addition to having their own original content also have a base of content licensed from other producers to attract subscribers . Right now, the Apple TV+ subscription of £4.99 per month gives you access to only the relatively few series and films made by Apple.
The focus will continue to be on those original series and movies (mostly series), but having more content behind will help with the growth of users. According to the source, no relevant acquisitions have yet been made, although negotiations to take over the rights to the James Bond film series were leaked some time ago.
AppleApple TV+ releases part of its catalogue for all users free of charge during the pandemic
So far, Apple TV+ has over ten million subscribers . This is a respectable figure that would have been reached in February, but it is far from the figures of other more popular catalogues. Just to compare, Disney+ got those 10 million users in just one day. And only in the United States.
One of Apple’s litmus tests will come in about a year, when the 12-month gift that comes with the purchase of a new device runs out and the first receipts start arriving. 4.99 euros per month is a cheap subscription, but… will the content convince users to keep subscribing to it?