Cult of Mac
If you’ve ever visited an Apple Store , you might have wondered why all the screens on your MacBooks are set at the same, uncomfortable angle. We’ve known the answer for years: Apple instructs its store employees to make sure that every notebook has a screen at exactly a 70-degree angle , so customers have to reach in and adjust it themselves to get a good look, interact with the product unnoticed, and feel the quality of the manufacturing.
It is one of the many psychological tricks that Apple and almost all establishments of a certain weight use to play with our mind, like fruit displays with more quantity than they certainly know will be sold (because nobody wants to be the one who buys that last apple, “there must be something wrong”), place the items you want to choose on a shelf at eye level, or the kind and attentive staff ready to answer any questions as if we were in the movie Pretty Woman .
The fact is that according to Business Insider, Apple has made a slight adjustment to its machiavellian plan, telling employees that laptop screens must now be angled at 76 degrees. Six degrees of difference that will make MacBooks look a little tighter than before.
What doesn’t change is the system that employees use to find the right angle. No protractors or templates, no, they use the app Simply Angle for iPhone, created by MJ Lee in 2010 and which, curiously, is no longer available on the App Store.