Apple did not want to go unnoticed during this year’s International Women’s Day . And as it does in other days that it considers important worldwide, the company wanted to claim its struggle for equal rights for women with a video that it has published on its official YouTube channel.
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In the video we can see women holding several posters, each one with a fact that shows that we still live in a society where women do not have the same rights or the same presence as men. An example of a fact: Only 22.8% of parliamentary seats worldwide are held by women.
In addition to the video, Apple has also launched one of its already typical special challenges for the Apple Watch in which you can win a special medal. All you have to do is cover a distance of 1.6 km (one mile) walking, running or in a wheelchair to get it.
If you don’t have these special challenge notifications disabled and you have an Apple Watch, you should have gotten a warning between yesterday and this morning. With this Apple wants to symbolize the effort that women make in the fight to achieve effective equality of rights, while motivating us to do more exercise and thus be in good shape.