“Vida y muerte en la App Store” o cómo ha madurado la economía de las apps
To keep up the momentum, Apple’s app store broke a record again during New Year’s week. The company said in a press release that on January 1, 2017 a historic record was reached with $240 million in sales . In addition, during 2016 app developers earned $20 billion, a 40% increase over 2015.
“January 1, 2017 has become the busiest day on the App Store”: Apple.
In the press release, Apple said that 2016 was the best year for the App Store, as the store generated $20 billion for developers. “We want to thank all the developers for the innovative apps they have created. All of them, along with our products, have made life better for many people.” , said Philip Schiller, Apple’s senior vice president of worldwide marketing.
The App Store is currently available in 155 countries, and some of its most important markets are the United States, China, Japan and the United Kingdom. In fact, China is registering a large annual growth of 90% .
In addition to the record New Year’s figure, the App Store broke a record in sales reaching $3 billion in December . During the same month, Nintendo’s Super Mario Run received more than 40 million downloads in just four days after its release and was the most downloaded app worldwide over Christmas and New Year’s Day.
Pokémon Go ranks first among the most downloaded apps of 2016, accompanied by apps such as Super Mario Run, Prisma, Reigns, Procreate, Lumino City, Sweat With Kayla and djay Pro. Currently, the App Store offers a catalogue of 2.2 million apps, 20% more than last year .
The apple company said that since the App Store premiered in 2008, developers have made over $60 billion , creating great customer experiences with their apps for iPhone, iPad, Apple Watch, Apple TV and Mac. Apple believes that this has allowed the store to reach this record figure by the beginning of 2017.