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the $1,200 chair that Jony Ive has put on each of the 12,000 desks in Apple Park

If there is a chair that over the years has reaped success after success in the offices that is certainly the Aeron. Since its launch in 1994, it has positioned itself as the chair par excellence for offices, an industrial chair that displays all the mechanisms available to it to offer maximum ergonomics, including that characteristic mesh instead of fabric. But one of the world’s leading designers, Jony Ive, doesn’t want it .

Aeron chairs were made with the ergonomics and health of the worker in mind, that office worker who in the late 1990s and during the first decade of this century has spent hours sitting at a desk. However, times have now changed, and sitting in front of a computer all day long can be synonymous with monotonous work . What the current user is looking for is movement, and the little time spent in front of the computer that is comfortable but does not encourage him to stay there.

the $1,200 chair that Jony Ive has put on each of the 12,000 desks in Apple Park
the $1,200 chair that Jony Ive has put on each of the 12,000 desks in Apple Park

Aeron Chair is an icon of product design and the office chair par excellence of the 1990s and early 21st century.

This is precisely the key to the Pacific office chair, which designers Edward Barber and Jay Osgerby began designing for the Swiss furniture company Vitra in 2012. At the end of 2017, it was finally released to the public, but the first buyer was not just anyone, but Jony Ive himself to put them all over the Apple Park. As the designers say, once they met with Jony Ive (as friends and not for work), he couldn’t find any chair he liked for the new Apple offices. He saw the chair they were working on, raised an eyebrow and said, “that’s interesting.

Pacific Chair, the chair chosen by Jony Ive for all of Apple Park.

The Pacific chair, like any chair of design and quality, has a cost to the height, from 1,185 dollars to 3,500 dollars depending on the materials of the upholstery. It comes in three heights of backrest and plastic or aluminum finish and can be upholstered with four fabrics in dozens of shades. There are also two types of leather in 22 other different colors. Jony Ive’s choice for all Apple workers was a custom-made fabric in navy blue, probably with aluminum and no plastic.

At Apple, these are the $700 bicycles used by Apple Park employees

You can get yourself a Pacific chair from about $1,200. Although the price may seem high, the truth is that quality chairs go up to much more than you would expect , the Aeron for example goes up to almost 800 dollars in its basic version. And if you think that not everybody buys these chairs, nowadays and more than 20 years later, 1,500 Aeron chairs are sold every day, one every 17 seconds.

Edward Barber and Jay Osgerby, the designers of Pacific Chair for the Vitra furniture company.
Co. Design

Look at it another way, that money returns to the company’s coffers in the time it sells 12,000 state-of-the-art iPhones. Regardless, the attention to detail at Apple Park by Steve Jobs and Jony Ive has always been overwhelming; it took them a year and a half to design the perfect doorknob. And well, the seats in the Steve Jobs Teather cost 14,000 euros, luckily only 1,000 have been installed in the auditorium.

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