The arrival of Apple’s iPhone 5 was marked by some consumer indifference. Many said that the new model was just a minor update to the iPhone 4S and many people began to say that Apple had become a continuator and that the new device really offered nothing new.
Time has passed and many people still think the same, although now that it is on the market, many have been able to test it and the reviews of the device are tremendously good . A lot of people stress that the device is built with amazing quality and that its operation is simply wonderful.
For Apple the Christmas campaign is looking really good. They just updated most of their products and a lot of people are interested in them.
More than half of respondents say they expect an iPhone 5 this Christmas
Piper Jaffray’s analyst Gene Munster has conducted a survey of about 800 people, asking about their intention to purchase an iPhone 5 in the coming month. The result is that 53.3% of respondents said they were interested in making the purchase . These figures are slightly lower than the 54.9% of the survey that was conducted in mid-October, after the launch of the device, although it is normal, many people will have already bought it and others after having it in their hands and trying it out will have decided that it was not for them.
In the survey, 35.3% of people said they plan to buy a new Android device in the next month, while 6.5% will opt for a Windows Phone and 4.9% for a new BlackBerry.
With these figures in hand and comparing it to previous surveys, we have the feeling that the arrival of iPhone 5 has not made a big difference to people’s buying interests in new devices. It is true that in the case of Windows Phone the intention to buy since before the arrival of the iPhone 5 was higher than the current one, but the differences are not too spectacular and for example in the case of BlackBerry the figure has increased (we assume that it has something to do with the possible arrival of BlackBerry 10).
As a result of this survey, the analyst says he remains confident in his forecast of 45 million iPhones sold, up 21% from the previous year.
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