Ficha de Steve Jobs
Steve Jobs didn’t want to make blank products
If there is one color that can define Apple that is white . The company has been making devices in white for many years, the apple of their Apple Store is lit up in white, almost all the packaging the company uses is pure white and the accessories that come with their devices (such as chargers and EarPods) are white.
However, it seems that the creator of the company did not like the idea of making products in white . Or so Leander Kahney explains in his new book: “Jony Ive, The Genius Behind Apple’s Greatest Products” . According to the book: “Initially, Jobs’ instincts were against white products” .
Jony Ive wanted white products for Apple
Although Steve Jobs was not convinced, Jony Ive, Apple’s chief designer, was in favor of blank products. Since his college days, the design guru had built technology products in white plastic. The designer began making products with only blank parts at Apple, since at the time the company was going through a “phase” of color, using the translucent plastic even for the iMac.
I’m sure many of you remember the first iMac to be released with a translucent blue plastic enclosure. The computer was so successful that Apple decided to release a full range of colored iMacs. But Ive still wanted to make products in white. Her next target was the iPod .
When Apple’s designers presented the prototypes to Steve Jobs, he initially disliked the white model, so they tried to use colors very close to white without it being white at all.
The designers presented Jobs with models in cloud white, snow white, glacial white and moon grey, which was a grey that looked white. The latter was the color Jobs liked best, according to Kahney.
This same color was also used for the iPod headphone cable, although most users referred to them as the white cable headphones . As explained in BI, this is what Doug Satzger, a member of Apple’s design group, says about this issue:
What do you think? Did you have one of the first iPods? Do you remember the color?