¿Qué suena mejor? Apple Music, Tidal o Spotify
Now that Apple Music is up and running and Spotify has become a direct rival, moves like this are not uncommon. The Swedish streaming music service has sent an email to all users who have subscribed with an integrated iOS purchase, warning them that they can get a three euro cheaper plan if they renew that subscription from the official website.
It turns out that because Apple keeps 30% of the amount of those integrated purchases, Spotify charges its premium subscription fee at $12.99 instead of $9.99 and makes up the difference. Subscribers who don’t realize that are the target of this email.
The message arrives casually after the arrival of Apple Music, and can cause loss of income in Cupertino
The message offers a three-step subscription change: disable the automatic renewal of the 12.99 euro plan purchased through iOS, wait for the month to end and then subscribe to the 9.99 euro plan that Spotify has always offered through its website.
Of course, this is also a small stab at Apple, which can see much of the revenue from that 30% disappear after this Spotify ad. This service, now that Apple Music is attracting users from a hundred countries around the world, is now in enemy territory.