The commitment of Apple to augmented reality is reflected in every conference held by the company and in which they almost always show us the advances they are making in this area. From video games to useful applications such as the Measurements app incorporated in iOS 12.
Another sign that reflects Cupertino’s interest in AR (augmented reality) is the number of orders he places with his suppliers for 3D sensors, in this case Sony, which would have seen an increase in orders from Apple in recent times according to a report by Bloomberg Quint.
Sony sees major losses with 3D lens development
Sony , a leading supplier of camera sensors, has seen its revenues decrease since 2015 due to, among other factors, the low demand for 3D sensors. This is at least reflected in a recent report by Bloomberg Quint.
“Without a doubt, the demand for Sony’s technology has not increased and it remains to be seen if consumer interest in 3D will be enough to bring smartphones out of their ‘funk’. Global annual shipments are likely to fall by 3% in 2018, with an expected growth in 2019 of only 2.6% according to IDC […] Only two 3D chips will be needed in the devices, front and back, despite the current trend for smartphones to have three or more cameras.
Apple if you bet on 3D technology
Beyond Augmented Reality , 3D technology is featured in Apple’s proprietary Face ID , which is made up of a series of biometric sensors capable of performing a 3D scan of a face through the TrueDepth camera first introduced on iPhone X in 2017 and continued on the current iPhone XS, XS Max and XR.
Apple Face ID
It remains to be seen if Apple will be accompanied by other large telephone companies in its commitment to 3-D technology, but what seems clear is that despite the bad moment of its supplier Sony, Cupertino’s will continue to invest over the next few years in developing and implementing functionalities in this area in its devices.
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