This month marked five years since Facebook bought Instagram, a company that at the time had no clear business model and had only 150 million users. However, the present shows us that investment decisions made by the giant led by Mark Zuckerberg are not on the rise; currently, Instagram brings together a community of 600 million users, who are increasingly excited about sharing photos and videos on the social network through all the tools it offers, especially those more recent and without any dissimulation, have been taken from Snapchat.
And since the recipe has paid off, Instagram plans to repeat it. That’s why a new update, again inspired by Snapchat, was released this Tuesday. Now, users will have the option to share images and videos through the “Direct” option or private messages, which following the same logic of the famous “Stories”, will be ephemeral.
The update that is already available can be identified by users, since within Direct a new blue camera button appears in the messaging field at the bottom of the tab. Here, users can continue a conversation or create a new one. As with the Stories, all messages containing ephemeral content will have a blue circle around them.
Instagram said today’s update, which focuses on Direct, is a response to the growth in messaging since last November from 300 million to 375 million in five months. Therefore, it will be faster and easier to turn any conversation into a visual conversation with photos and videos.
Since the last update in November 2016, the number of people using Direct has grown from 300 million to 375 million. Instagram says it wants to make the Direct section the best place to have fun, create visual conversations with friends and in the end…stay tuned.
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