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Seven things we expect from Apple in 2017

2016 is already living its discount time and will soon be replaced by a 2017 that is still to be released . The company based in Cupertino has a blank agenda to which users can add appointments and tasks. After having seen the most relevant news of this 2016, let’s look at some of Apple’s most important appointments in this article before the end of the year.

Mac: the elephant in the room

Despite the fact that Apple has always defended the integration of its products against cutting-edge specifications and pure hardware, many users were disappointed with the new MacBook Pro. It’s a well-balanced machine, with strong points (speed of the SSD) and other innovative ones (Touch Bar), as well as a new design.

Seven things we expect from Apple in 2017
Seven things we expect from Apple in 2017

But what cannot be ignored is that along with this year’s MacBook, the rest of Apple’s computer range has yet to be updated . MacBook Air, iMac, Mac mini and Mac Pro. The first one will probably disappear when Apple manages to lower the price of some of its laptops. It is the rest of the Mac that needs attention from Apple.

Intel’s delays could have been compensated with lower prices on less current equipment

Although the demand for Mac desktops is estimated to be much lower than the portable range, they are very important machines for certain professionals. That the most powerful Apple computer takes 1,105 days without renewing components is too long. It is true that the delays in upgrades is partly due to Intel and the end of tick-tock , but Apple could lower the price of some models to compensate for the wait.

2017 is also an important date for Intel in terms of chip releases. The new Kaby Lake suitable for Apple computers will arrive next year, which is why we could see a renewal of components in all of them: MacBook, MacBook Pro, iMac, Mac mini and Mac Pro. Something that many have been looking forward to.

The dates that I think may fit are spring and the WWDC 2017 .


Renewal and new prominence for the iPad Pro

The iPad Pro arrived at 12.9 inches a year ago to try and resurrect the Apple tablet. A strategy that has begun to bear fruit, not in units but in terms of revenue growth in the segment. In March, Apple transferred the concept to its 9.7-inch iPad by providing very interesting technologies.

Apple raised the stakes with the iPad Pro and the fruits are already beginning to be harvested

Spring is a date that Apple could retrieve for your iPad-related event. In it, it wouldn’t hurt if both iPad Pros were matched in hardware and that, as we know, is more powerful than most laptops sold. It is iOS that needs to evolve on the iPad, not to look like a macOS but to exploit the possibilities opened up by its multi-touch interface.

I have the impression that iOS will follow an autumn-spring pattern, in which the first would see improvements and new features on the iPhone while the second would focus on the iPad. X.0″ versions for some, “X.Y” versions for others. Something that Apple did in a discreet way with iOS 9.3 in March.

Entering the audiovisual streaming market

It is one thing to think about renewing generations of existing products. New products are another. We have been waiting for Apple to make its entry into the audiovisual streaming market , even more so since the company is having success with Apple Music. This would be an Apple TV (a name already used by the set-top-box ), Apple Movies & Shows or whatever it ends up being called.

Rumors about such a service have increased in recent times. Services such as Netflix or HBO have been ahead of Apple for years, so a “wrap around” strategy is needed that takes advantage of the company’s strengths . At some point, Apple would have to create its own content through an “Apple Studios”. An initiative whose germ could be the Carpool Karaoke in which Tim Cook himself appeared without forgetting the program Planet of the Apps.

More betas to polish errors

Despite having broken the record of public betas in iOS, Apple could not avoid the appearance of errors in its updates. In recent years, we have seen operating system versions being removed for generating problems on devices. The most striking examples are iOS 8.0.1, iOS 9.3 and watchOS 3.1.1.

Personally, I have not suffered any kind of error in the updates except when I have participated in the public betas program. Apple removes these updates quickly, but it must work so that the errors do not reach the final version . If it is necessary to release more betas or other measures, ordinary users will not have any problems. The important thing is a bug-free end result.

More free space in iCloud

To the elimination of the basic 16GB of storage on the iPhone 7 (and the iPhone 6s models currently sold), there is another task for Apple in 2017 . This is the free storage of iCloud. At the moment, its limit is 5GB. A demanding user will always need space in greater quantities and will probably resort to other competing options.

What if Apple delivered more iCloud space with each device purchased?

But for those who don’t want to bother with these things, it should be increased to 10 or 15GB for free. Or at least include an additional 5GB to a user who buys or renews an Apple product (with a maximum cap). In this way and over time, repeat users are rewarded with space in iCloud.

True universal apps

Los 7 anuncios de Apple en este 2016 que nos han impresionado.

So far, we enjoy universal apps on Apple’s youngest operating systems. iOS, watchOS and tvOS. The only one left to incorporate into this family is macOS, whose name already tells us where the shots can go . Many predict the union of operating systems in one, but few have seen the movements of Apple around the union of development platforms.

While Microsoft and Google have already shown their interest in a universal operating system, Apple has not yet shown its

Photos is an example of Apple tests in this direction: a universal app for iOS and macOS. And 2017 could be a crucial year for the advancement of this vision, which is not unique to Apple. Both Microsoft and Google are moving in the same direction. This project could rejuvenate Apple’s oldest operating system.

App Store Policy Changes

2016 brought important changes to the App Store. Firstly, the waiting times to approve an app or an update to an existing one have been greatly reduced. Secondly, Phil Schiller took over the reins of the app store and introduced several changes to it . Such as the reduction of the commission Apple charges from 30% to 15% after the first year of subscription and the opening of this revenue model to other apps.

These are welcome and much-needed developments, but Apple needs to go further down this road. The possibility of offering paid updates for the user who wants them, would make the work easier and reward the developers. Also required are the trial periods of an app , without restrictions.

This would put the rules of the game on a par with those that already exist in computer software . Something that we could come to see with the unification of development platforms.

At Apple

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