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Sclerosis makes P. Schiller wet for charity

Social networks achieve things that we would never have imagined, such as generating viral attitudes like the one we see today. The man we see wet is none other than Phil Schiller, Apple’s vice president of marketing . A guy with a great sense of humour who, together with Craig Federighi, can be considered both showman of the keynotes .

Well, it has been wet on the beach in Half Moon Bay, California; by a challenge called Ice Bucket Challenge, which was created by a Boston baseball player, in order to increase awareness about amyotrophic lateral sclerosis , also called ALS or Lou Gehrig’s disease – by the New York Yankees player retired for this disease in 1939-. Perhaps the most famous character with this disease is Stephen Hawking.

Sclerosis makes P. Schiller wet for charity
Sclerosis makes P. Schiller wet for charity

The aim of this movement is to empty a bucket of water with ice over our heads, and then nominate some friends to do the same. All those who do not do the same in less than 24 hours will have to donate to the ELA association . Donations to the organization have reached up to $1.35 million since this movement began at the end of July. Last year, only $22,000 had been donated by this time.

He’s not the only tech executive to get wet, as Mark Zuckerberg and Satya Nadella got wet before him. The next nominees for Schiller were Tim Cook, Chris O’Donnell and Pete Frates, an ALS sufferer . We’ll see if Tim gets wet in less than 24 hours or is too busy with his iPhone 6.