Wars between companies in all areas are our daily bread. Now it’s Apple that has been the subject of Samsung’s ironic publicity. As has been the case in a series of recent ads for the Korean brand, Apple users are openly criticized in their commercials, and this time the ad has been shown in the midst of something as media-rich as the Super Bowl.
Samsung continues its campaign to attract customers and potential buyers through its ads, and more precisely through ironic advertising , in which it attacks its great rival in the world of telephony, which is none other than Apple.
On this occasion, the importance is even greater, since the commercial was broadcast during the early hours of the Super Bowl , so its impact is immense.
The Super Bowl, a show that brings millions of Americans together in front of the TV and paralyzes the land of the dollar, is one of the most significant occasions in American television. Famous for containing the most expensive minute of advertising of the year , it has also become a showcase for technology firms.
On this occasion, the ad promotes the Galaxy Note , Samsung’s mobile tablet from 5″, which also includes a stylus . It uses an aesthetic very similar to that of previous ads.
A queue of people supposedly waiting at the doors of an Apple Store to buy the new iPhone appears, showing them as fans waiting for the “next big thing” , when a user with a Note appears, and everyone is amazed. Jobs himself is even quoted as saying:
Younghee Lee, Samsung’s Executive Director of Marketing, confirmed her aggressive policy with these words at the Consumer Electronics Show (CES) that has just ended:
It’s no secret that Samsung is attacking directly at Apple’s waterline without any ambiguity, knowing that this way it generates more controversy and its campaigns get more impact, as it has happened with the previous ads of the series.