Against all odds the latest data reveals that as much as Android sales continue to rise, iPhone and iPad users continue to make more intensive use of their devices to surf the web. The mobile version of Safari accounted for 61.79% of all web traffic from phones and tablets in March 2013.
Far behind, in second place, we find the default browser of Android with 21.86% followed by Opera Mini with 8.4% and Chrome with 2.43% (although of the latter two there is also an iOS version). Internet Explorer has to make do with 1.99% (in contrast to the 55.83% it still has on personal computers) while the 0.91% of BlackBerry is left as a shadow of what it once was.
The most curious thing is that Safari is not only resisting the onslaught of the competition, but even has improved its position compared to the data of February when only had a 55.41% share. Not a bad jump, right?
How is this possible? How can the iOS browser generate so much traffic when Android has managed to capture a larger share of the mobile market? Well, there are opinions to suit all tastes, from those that point to the higher average purchasing power of users on the block and the data rates that go with it, to those that believe that for some reason we simply make more intensive use of our handsets.
And then of course there is the theory of Gene Munster, who speculates that the iPad is the culprit of all this given its huge success and the reasonable assumption that tablets are more likely to generate traffic than smartphones because of their convenience and usage habits. Be that as it may, the numbers prove Munster right: it looks like Safari Mobile will continue to lead for quite some time.