Ron Johnson, 52, currently vice president of Cupertino’s company, was one of the driving forces behind the Apple Store, now ten years ago. It seems that now he wants to undertake new projects and from November he will become CEO of the J.C. Penny company, an American commercial chain.
Ron Johnson , vice-president of Cupertino’s company, seems to want to undertake new projects and as of November he will become , CEO of the company J.C. Penny , an American commercial chain.
According to an Apple spokesperson,
Ron Johnson , 52, was one of the driving forces behind the Apple Store ten years ago. At the end of the 1990s, with the return of Steve Jobs to Apple, the need arose to find an alternative to its current points of sale: third-party stores and via the Internet. The lack of training for the staff of the computer shops where Apple products were sold led the company’s CEO to consider the creation of his own shops as direct sales to consumers . It was at this point that he contacted, among others, Ron Johnson, an expert in product marketing who had great success with the Target company. Ron Johnson started working at Apple in 2000 and has opened over three hundred stores for the company.