During the keynote on March 25, the apple company announced its renewed commitment to the world of streaming and online TV. On the one hand, it presented Apple TV+, a new video subscription service with its own catalog to face Netflix, HBO and other platforms ; and on the other hand, it launched Apple TV Channels, its great bet to gather in one place all the video subscriptions, including its own catalog.
In AppleApple TV Channels is already a reality: this is the Apple platform for watching series and movies
As we mentioned yesterday, Apple has been preparing a solid service over the last few years, which is not based on mass production of content, but rather will focus on caring for the user experience . That’s why we are facing a smaller catalog than we can see in other competitors in the market, although with the possibility of expanding it to include subscriptions from those competitors.
Original content with Hollywood artists: Apple TV+
What we saw during the first keynote of Cupertino’s signature is an inevitable bet to change the way we consume television. That’s why we were presented with two tools with which it will be possible to pay for the content we want, on demand, online, offline and most importantly, without advertising.
The first of these is Apple TV+, a platform that will offer access to films, series and documentaries from the most brilliant minds in cinema and television around the world . This is, in short, the long-awaited streaming service that had been the subject of hundreds of rumors in recent months.
At AppleAll the Hollywood stars and celebrities who are involved in Apple’s video service
As we saw in the keynote, Apple TV+ will have original productions from artists such as Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J. J. Abrams, Jason Momoa, M. Night Shyamalan and Jon M. Chu, among others. “Subscribers will be able to discover original and fascinating content, with exciting stories and unforgettable characters. A la carte, without commercials and directly from the Apple TV app” , assures Apple in its official statement.
A Different Way to Watch TV: Apple TV Channels
On the other hand we have Apple TV Channels, a service that will be integrated into the Apple TV app, from where it will be possible to access from one place all the content of our subscriptions to different platforms.
This means that the new service is not just a competitor of Netflix, HBO or Amazon Prime Video, but in addition to its own catalog, Apple TV Channels can integrate the catalog of other platforms such as HBO, Starz or Showtime . However, you pay extra subscriptions for these contents. A kind of cable TV adapted to the current times, wireless, multiplatform and everything by streaming.
In summary, Apple TV Channels is a space that we can find within the Apple TV application, and there will be able to access all the videos of the services to which we are subscribed .
On AppleApple TV+ it’s official: our own exclusive content that will reach more than 100 countries
All services in the renewed Apple TV app
The company from the block took this opportunity to present a renewed version of its Apple TV app, which brings together the different ways of watching and discovering movies, series, sports, news and much more content in a single app for iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. This means that both the Apple TV+ service and Apple TV Channels can be found in this new app.
Therefore, when subscribing, users will be able to enjoy the new Apple TV channels – paying only for the services they want, such as HBO, SHOWTIME and Starz – on demand, with or without connection, and with excellent image and sound quality. You can also watch sports, news and cable or satellite channels, and buy or rent movies and iTunes series.
The new Apple TV app learns from the user’s interests to offer a personalized experience in all its apps and services, recommending movies and series from more than 150 streaming apps such as Amazon Prime and Hulu, and from pay TV services such as Canal+, Charter Spectrum, DIRECTV NOW or PlayStation Vue. Altice’s Optimum and Suddenlink will be added later this year1.
What contents and novelties will we see?
The new Apple TV app learns about the user’s interests to offer them a more personalized experience, so it recommends movies and series from more than 150 streaming apps such as Amazon Prime, Netflix and Hulu , and from pay TV services such as Canal+, Charter Spectrum, DIRECTV NOW or PlayStation Vue.
However, Apple TV+ has original projects from the most brilliant minds in film and television. Among the possible contents that will come to light through this service are
- Rick and Morty
- Ray Donovan
- The Chi
- Carpool Karaoke
- The Kids Are Alright
- Black Monday
- Escape at Dannemora
- The Morning Show
- Defending Jacob
- Amazing Stories
- Time Bandits
- My Glory Was I Had Such Friends
- You Think It, I’ll Say It
- Little Voice
- Are You Sleeping
- Little America
- For All Mankind
- Vital Signs
- Central Park
- Losing Earth
- Planet of the Apps
- Series with Brie Larson
- Series with Damien Chazelle
- Series with Oprah Winfrey
- Series with Simon Kinberg and David Weil
- Series with M. Night Shyamalan
- Series with Hilde Lysiak
- Series with Charlie Day and Rob McElhenney
- Series with Sesame Workshop
Apple TV+ movies
- Spider-Man: Into the Spider-Verse
- Green Book
- Ocean’s 8
Details on availability
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According to official information from Apple, from May onwards customers will be able to subscribe to the Apple TV channels they want and watch them directly on the Apple TV app , without the need for additional apps or accounts or passwords. In addition to content from services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade and Noggin, Apple TV channels will include new services such as MTV Hits and others that will be added worldwide.
Apple TV Channels is currently available in 10 countries, but will be launched in over 100 countries . At the moment we don’t know how it will arrive outside the US, as content such as Starz or Showtime is not available outside the US.
Meanwhile, Apple TV+ content will be available through the revamped Apple TV application this fall, and can be viewed without ads. The price of this service is not yet known, so we will have to wait until Apple releases it before its official launch to the public.