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Product (RED) auction reaches $13 million with items such as the $977,000 Mac Pro

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The media auction against AIDS organized by the RED initiative with items like this Mac Pro in red, unique in the world , or a no less exclusive Leica camera designed by Jonathan Ive himself has concluded with a collection of $13 million that will eventually double to $26 million , thanks to the Bill & Melinda Gates Foundation’s commitment to match the figure achieved with its own donation.

The auction was commissioned by Ive and designer Marc Newson, forming a select collection of 43 items among which it is worth noting the aforementioned Mac Pro, auctioned for $ 977,000, well above the figure of between 40,000 and 60,000 dollars that it was initially estimated could reach and thus become the most expensive desktop computer ever sold, surpassing by a wide margin the $ 750,000 of the Japanese Zeus Computer’s platinum, gold and diamond PCs.

Product (RED) auction reaches $13 million with items such as the $977,000 Mac Pro
Product (RED) auction reaches $13 million with items such as the $977,000 Mac Pro

And speaking of gold, the 18-carat pink gold Apple EarPods have sold for a whopping $461,000, while the Leica designed by Ive over nine months with the help of 55 company engineers has broken all records with its $1,805,000. The desk designed by Ive and Newson from a single piece of aluminium has sold for $1,685,000 eclipsing the $245,000 Stormtrooper hull signed by George Lucas which was also part of the auction revealing the designers’ otherwise unsurprising love of the saga.

The event was attended by celebrities such as Harrison Ford, John McEnroe, Jenna and Barbara Bush, Sir Terence Conran, Chris Martin, Gayle King and Charlie Rose, not to mention Apple’s CEO Tim Cook and Laureen Powell Jobs, who certainly wanted to join Ive on her big night. All funds raised will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

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