Apple Blog

Phil Schiller explains why they don’t offer charging for updates in the App Store

Gadgets 360En Apple
As we saw a few hours ago, Phil Schiller did a very interesting interview with Gadgets 360. In it, apart from talking about voice assistants in houses, he gave us details about one of his star departments: the App Store . Many developers have been complaining for years about not being able to charge for updating an app, when it costs them time and resources. Why doesn’t Apple allow this?

Overall, Phil Schiller believes that they are making a good business model with the App Store, without the need to add one more payment method besides the existing ones:

Phil Schiller explains why they don’t offer charging for updates in the App Store
Phil Schiller explains why they don’t offer charging for updates in the App Store

Phil Schiller’s point of view makes sense, instead of adapting the App Store to the old software pricing systems, Apple has found success with a new, simpler model . It is also true that pricing for updates has worked successfully for some developers, there we have the case of Tweetbot, which for every new large version launches a new app.

It will be interesting to see in the future what options Apple offers now that the changes in the App Store are a year old and start to deliver results. The subscription model has been a big step, but it’s probably not the only thing we’ll see. In any case, the App Store has achieved all that it has without adapting to the old software sales models, but rather adapting the software to its method, which is simpler for the platform and for the end customers.

Via

Similar Posts